Success Stories

Story Based Strategies in Action

smartMeme has partnered with over 50 social change organizations since 2002 to use story-based strategy as a framework for change. Our community has seen victories large and small – from corporations making concessions, to legislatures passing bills, to new leaders stepping up and speaking out.

Here are a few favorites...

Iraq Veterans Telling Their Stories
Winter Solider: Iraq & Afghanistan – Eyewitness Accounts of the Occupations
The Winter Solider project explored the transformative power at the intersections of storytelling, organizing, and new media – the heart of smartMeme’s mission...

Brand Busting for Human Rights
Student/Farmworker Alliance: Building a Fair Food Nation
Modern-day slavery and human rights violations are rampant in the tomato fields of Florida. SFA has has worked side by side with Coalition of Immokalee Workers to win victory in the campaigns targeting Taco Bell/Yum Brands, McDonalds, and Burger King...

Designing Action to Subvert Spectacle
Turn Your Back on Bush: Resisting the “Mandate” Meme
An elegant nonviolent direct action to show mass opposition to Bush's policies and challenge the spectacle of the Inauguration...

Alliance Building To Restore the River
Bring the Salmon Home: The Klamath Basin River Restoration Campaign
The story in the basin has changed and it is no longer about if dams will be removed its merely a question of how many and how exactly it will happen...

Meme Campaigning for Family Farms
Rural Vermont Campaign to Protect Farmers from Predatory Lawsuits
In 2004 Rural Vermont successfully passed the Farmers’ Right to Know GE Seed Labeling and Registration Act...