Home   »  Blog

Blog

10th National Gathering of the Progressive Communicators Network

Posted on June 23rd, 2009 by doyle

I was so pleased to attend the 2009 national gathering of the Progressive Communicators Network (PCN), held in Chicago at the end of May. The conversations were rich, the connections were deep, and the insights were exquisite. What an amazing network!

Along with the great discussions (and party!), one of the highlights for me was the workshop on the story-based strategy model. We hadn’t done anything quite like this before. Patrick and I,  with support from Anasa Troutman of the Movement Strategy Center,  designed this session for this special group of skilled practitioners. It was such a wonderful challenge, and I felt myself growing into the moment. I was so humbled and honored to be in the space and share some of our “edge thinking.” And now you we can share it with you too!

Thanks to Nell Greenberg from Rainforest Action Network (who I recruited on-the-fly to shoot this low-fi video on our Flip Cam), the world can watch the workshop on smartmeme.blip.tv! Its about 45 minutes, and we go into some detail about the strategy model presented in RE:Imagining Change with examples to show each stage in the process….enjoy!

*You can download the slideshow from this presentation (its higher res than this video) at slideshare.net/smartmeme

* You can download the Story-based Strategy Campagin Model “Chart” handout HERE.

Pics from the workshop….

Anasa Troutman from the Movement Strategy Center opens the session on story-based strategy.

Anasa Troutman from the Movement Strategy Center opens the session on story-based strategy.

smartMeme workshop at the PCN national gathering, Chicago 2009

smartMeme workshop at the PCN national gathering, Chicago 2009

Doyle giving workshop at PCN national gathering, 2009

Doyle giving workshop at PCN national gathering, 2009 in Chicago

What PCN is all about:

PCN exists to strengthen and amplify the power, voices, and vision of grassroots movements that are working for racial, social, economic, and environmental justice. Network members use communication strategy, framing and messaging, and media tools to: 1) enhance the influence of social change movements on public policy and opinion; and 2) realize a world without poverty, racism, and other forms of oppression. The Network is a project of Spirit in Action, a movement-building support organization located in western Massachusetts.

A thousand THANK YOUs to the Progressive Communicators Network for bringing this amazing group together!

MAKE A DONATION TO PCN TODAY!

Podcast: Racial Justice Communications in Obama’s America

Posted on April 17th, 2009 by doyle

It has taken me far too long to post this, but I feel strongly that smartMeme community will enjoy this important conversation.

On Febuary 25th, the Boston Chapter of the Progressive Communicators Network convened a panel discussion called “Talking About Racial & Economic Justice in Obama’s America.” After some fairly crude sound editing, I managed to upload the recordings of the panelists for your listening enjoyment!

Amaad Rivera [LISTEN] is the director of the racial wealth divide program at United for a Fair Economy, and lead author on their 2009 State of the Dream Report: The Silent Depression. He discusses Racism without Racists, patterns of school segregation in Boston, and building racial justice frameworks.

Tarso Luís Ramos [LISTEN] is the director of research at the right-wing watchdog group Political Research Associates. He discusses the work of Ian F. Haney Lopez’s on  “colorblind white dominance,” Eduardo Bonilla-Silva’s work on White Supremacy and Racism in the Post-Civil Rights Era, and the “Color Blind Ideology.”

Color-Blindness:

“views racism at the individual level (e.g. Lines of reasoning such as “I don’t own slaves” or “I have very close black friends” to defend oneself) without looking at the larger social mechanisms in which racism operates.”

Ramos presents a facsinating discussion of Bonilla-Silva’s frames of color blind ideology, and how these play out in affirmative action fights: Minimization (“Yes, there is some racism but its no big deal”); Cultural Failings (“Mexicans have too many babies; Blacks don’t value education,” etc.); Naturalization (“Its natural for people to flock together. Its not segregation.”); and Meritocracy (“Its unfair for government to advance one race over another; treaty rights/civil rights are special rights.”)

Ramos says that these four frames reinforce each other and hold racism in place, and he points to the work of the Center for Social Inclusion to suggest that audiences need an alternative frame of “Structural Racism” to buck the colorblind mythology.

Doyle Canning [LISTEN] (that’s me), discusses some of the stories in the popular culture on racism and “post racism,” and how story-based strategies can work to challenge some of the underlying assumptions of white supremacy in the dominant culture.

The most potent meme of the moment was the “Nation of Cowards” from Eric Holder’s speech on systemic racism.

I strongly recommend watching this amazing roundtable on the topic on Laura Flander’s GRITtv:

Manning Marable’s comments (10 minutes into the video) are particularly powerful in terms of thinking about the power of narrative and history. He speaks about the stories we carry in our head as we’re walking through the world depending on our history: Marable sees lower Manhattan as a slave trading port, while others (whites) see Wall Street’s glittering façade.

This gets to the heart of the internalization of racism. The Peoples’ Institute for Survival and Beyond discusses the interconnected principles of learning from history and addressing the inter-generational processes of internalized racial superiority and inferiority.

I believe that story-based strategies can help us build movements for racial justice, but it really is about movement building. If only it were as easy as coming up with a pat sound-byte to address these deep seeded cultural currents! It still takes struggle, as it always has.

One piece of work I want to point to specifically is work on unmasking and undoing White Privilege, such as the first annual White Privilege Awareness Week!

Also, in terms of racial justice communications specifically, check out the guide “Talking The Walk,” edited by Hunter Cutting and Makani Themba-Nixon (download the toolkit!); and the Center for Media Justice toolkit, Communicate Justice 101. See also: A Three-Ring Circus On Race This Week by Paul Rosenburg.

And one more thing…

Maureen Dowd wrote in her NY Times OP-Ed on Holder’s speech,

“In the middle of all the Heimlich maneuvers required now — for the economy, Iran, Pakistan, Afghanistan, health care, the environment and education — we don’t need a Jackson/Sharpton-style lecture on race. Barack Obama’s election was supposed to get us past that.”

My observation is that this is the line of reasoning often used in white-led liberal organizations (“We’ve got a crisis and so much work to do…we can’t deal with this now…and besides, we have some people of color involved.”) about why we can’t talk honestly about racism and work to address racism within our movements…Just a thought.

Proselytizing at the Science Museum? NanoDays and the Techno-Fix Myth

Posted on April 10th, 2009 by patrick

I always thought that science museums were supposed to be educational, but where is the line between educating, and promoting a risky new technology?

Welcome to NanoDays!

According to its organizers the Nanoscale Informal Science Education Network, NanoDays is “a nationwide celebration of nanoscale science and technology” that just last week happened at over 200 museums and other educational institutions around the United States. SmartMeme has tracked the issue of nanoscale technologies for several years and worked with a number of environmental and social justice groups to ignite popular debate about this rapidly growing industry. So I thought I’d do a little cultural reconnaissance and check out the now annual NanoDays at my local children’s science museum San Francisco’s famous Exploratorium.


Our kids are learning about nanotechnology but how much do the rest of us know? Most media coverage of emerging technology is either business press about investment possibilities or an uncritical, “gee-whiz isn’t this neat?” story. The political, social, ecological and ethical implications of powerful new technologies like nanotech are largely unaddressed in the mainstream media.

Nano: a Quick Primer

Nanoscale refers to the mysterious world of atoms and molecules that are smaller than 100 nanometers. A nanometer is 1 billionth of a meter (for reference sake a human hair is about 80,000 nanometer wide and the head of a pin is comparatively gigantic at 1 million nanometers across) so we’re talking about things that are almost unimaginably small.

However, nanoscale technology is not just about making things really small. Its more about creating a different paradigm where our reality of Newtonian mechanics is replaced with the unexpected dynamics of quantum mechanics. Thus, nanoscale materials are fundamentally different than the same materials in larger scales and have different properties such as different colors, conductivity, strength or magnetism.

This has made nanoscale materials very exciting to industrialists but it also means that nanomaterials present unique risks to human health and the environment. Since they are so small, the human (or animal) organism’s natural defenses are largely useless in preventing potential toxic nanoparticles from entering our bodies. The fact is that there is no significant testing, regulation or even labeling currently required of nanomaterials, even though they are in hundreds of everyday consumer products such as sunscreen, make up, clothing and computers. The Woodrow Wilson Center’s Nanotechnology Project has compiled a Consumer Product’s Inventory with over 800 consumer products containing nanoscale materials.
But beyond health and safety concerns, nanoscale technologies represent incredible new power to take apart and reconstruct nature at the molecular level. The critical questions are, “How will this power be used? By who? And to do what?”

The “Techno-Fix” Myth

Some of the world’s largest corporations (DuPont, Microsoft, major defense contractors, etc.), governments and militaries are already heavily investing in nanoscale technologies that have the potential to unleash massive changes in medicine, manufacturing, and energy production–as well as warfare, surveillance and social control. All of this is happening without any broader public discussion or democratic decision making.

Based on what I experienced at NanoDays, I don’t expect much critical discussion to emerge from the nation’s science museums. I picked up “Small Talk” a kids activity pamphlet created by PBS’s Dragonfly TV that promises “BIG nanofun.” It encourages you to make you’re own buckeyball (a well known nanoparticle) but fails to mention that studies have found them to cause brain damage to fish, kill water fleas and to be toxic to human liver cells.

I saw enthusiastic exhibits on how nanotechnology give us stain free pants and LED screens, but no mention of the extensive research into military applications. The most dramatic evangelism came at the special feature presentation on how nanotechnology and energy. According to NanoDays, it turns out that nanotechnology will provide the solution to all of our energy and global warming problems!

Does the hype sound familiar? Kind of like nuclear power or genetically engineered crops? To many people this is a familiar story. The common denominator is the larger TECHNO-FIX narrative that assumes that technological developments are inherently “neutral,” always beneficial and can magically solve our most pressing social and environmental problems. One of the most dangerous aspects of this pervasive cultural narrative is that is masks the reality that technological developments are shaped by social forces and are inevitably political. The direction of technological developments are not pre-ordained. Rather, they are shaped by the specific perspectives and agendas of those people and institutions driving them. We should always ask who is funding any new technology; Who will own and control it? Who will benefit from its use and who will lose? What unexpected (or under-publicized) consequences might it have?

Since profit-driven multinational corporations and the military are the main institutions driving technological development, from a social justice perspective, I believe its essential to look critically at new technologies.

The techno-fix narrative draws many of its operating assumptions from the ideology that humanity is separate from the natural world, and that we can and should dominate and manipulate nature to fufill human desires. This ideology is at odds with the wisdom of countless cultures, religious teachings (and increasingly, modern science) that point to the fundamental interconnectedness of all life. Likewise, its good to remember our humility when we’re assessing the degree to which modern science understands the incredible complexities of the life sustaining systems of our planet. After all, isn’t it blind faith in so-called “technological progress” and arrogant assumptions about humanity’s ability to remake the natural world that helped created the ecological crisis in the first place?

As Albert Einstein famously said, “We can’t solve problems by using the same kind of thinking we used when we created them.” This is not to say that technology may not offer some important solutions. Nanotechnology, for instance, could have useful applications in creating a new generation of solar panels, more efficient electrical transmission, and who knows what else. But we can’t let hype or hysteria rush us into ignoring either the short term risks or long term implications of nanoscale technologies. That is why many environmental and social justice organizations, as well as governments–and even some multinational corporations–are promoting the Preacautionary Principle as a framework for addressing the questions raised by new technologies. Put simply, precautionary approaches remind us that it’s much better to have the foresight to prevent a disaster than to try to clean it up after its too late.

Techno-Fix Memes = Double Danger in the Climate Crisis

Perhaps the biggest battleground for challenging the techno-fix narrative is the debate around how to solve global warming. The sweeping actions that are needed to transition our society off fossil fuels and re-stabilize the atmosphere pose a challenge to powerful, profitable interests like oil and coal. They are increasingly dangling the carrot of easy techno-fixes to distract and derail proposals that would actually challenge the status quo.

From the propaganda on how carbon capture and sequestration technology will make coal “clean,” to Agribiz corporations promoting so-called “biofuels” as a way to keep us in our cars.  Obama’s science advisor John Holdren (pictured at the left) is talking about geoengineering the planet by shooting sulphate nanoparticles into the atmosphere in order to reflect some of the sun’s light. (Um, scary…!) See Corporate Watch’s new Techno-fixes report for a more thorough analysis of various proposed techo-fixes for the climate crisis.)

The stakes are high and our movements to stop global warming have to also innoculate the public against the techno-fix narrative. Sophisticated PR and big marketing budgets are already selling the stories of techno-fix that require little sacrifice or transition. These memes could co-opt the growing cultural momentum to address the climate crisis into dead ends and false solutions. Not only could we lose valuable time to address the crisis, but these technologies could backfire. In the sheeps clothing of stopping climate change, untested, powerful new technologies deployed on a wide scale could potentially create major new threats to our environment, human health and the democratic process.

We need better story-based strategies that can frame the debate and direct collective action towards addressing the root causes of our climate crisis: rampant consumerism, alienation from nature, fossil fuel addiction, a profit-driven globalized economy and the outdated story of unlimited economic growth.

Sure some technological advances may play a role in helping solve our problems. But only if they don’t distract us from the real work: shifting our culture, economy and political system from trying to dominate and re-engineer nature, to operating in balance with the planet’s natural systems.

Let’s try teaching that to our kids at the science museums.

Further Resources on Social, Ecological and Ethical Implications of Nanotechnology from some of the groups that smartMeme has worked with on the issue:

International Center for Technology Assessment’s NanoAction Project
International civil society technology watchdog The ETC Group
Friends of the Earth USA and Friends of the Earth Australia

Also check out a great overview article of different technology contraversies and battle grounds that ETC Group’s Jim Thomas wrote for the Ecologist magazine

Exploring the Heroic Imagination

Posted on March 23rd, 2009 by patrick

Heroic imagination project

Organizers and movement builders have always helped ordinary people realize their own power-–both individually and collectively––and supported them in taking action to make their communities better. Although the lead-from-behind nature of organizing is at odds with the way our celebrity-obsessed culture has constructed heroism, social justice work is full of unsung, everyday heroes. Telling the stories of this type of heroism can not only inspire others to action but can also help redefine what it means to be a hero.

It was in this spirit that I had the pleasure of attending a fascinating and unique conference this past weekend at the Center for Advanced Studies in Behavorial Sciences in Palo Alto, California. The conference was convening by the newly formed Heroic Imagination Project and was bringing together experts in different fields to examine the issue of heroism and promoting moral courage.

It was a small but very eclectic gathering of social scientists (including one who had travelled all the way from Italy to attend), entrepreneurs, educators, media industry professionals (representing a gamut from start-ups to an editor from TIME magazine) and of course yours truly from the social justice sector. The common denominator among the participants was a willingness to see heroism as a meme in the culture which could be demystified and democratized to promote the concept of everyday heroes and broader action to  promote the greater  good. (”Sociocentric behavior” as I learned the psychologists like to call it).
book cover of Lucifer Effect

The project is the brain child of Dr. Philip Zimbardo a Professor Emeritus of  Psychology at Stanford University. Dr. Zimbardo is a world famous lecturer, best selling author of countless books and among the world’s most famous living social psychologists. His ground breaking work––including the   controversial 1971 Stanford Prison Experiment––helped laid the foundations of the field.  He was also an expert witness in the Abu Ghraib trials who challenged the U.S. government myth of “a few bad apples” and put the whole system on trial in his best selling book about the psychology of evil called The Lucifer Effect: How Good People Turn Evil.

At the core of Dr. Zimbardo’s work is an examination of how, when and why people stand up to illegitimate authority.  The Heroic Imagination Project is taking the research on the psychology of evil and flipping it around to ask how can we teach our children and shift our culture to be more heroic about resisting immoral behavior. You can see his talk on the subject at the TED conference.

Dr. Zimbardo reached out to SmartMeme and asked us to come share our work around building broader social movements and discuss how taking action for social change is heroic. Although its a different starting point for discussing social justice work than we normally use it was an intriguing lens. One key concept that emerged from my presentation was that we need to shift the definition of heroism from the current focus on individual action to one of collective action. How can our communities be heroic? How can we shift our culture to embrace a heroism that has moved beyond its often militaristic origins to incorporate broader types of collective action? (I learned that in Germany the traditional word for “hero” was so connected to the Nazis that post-WW II the term is no longer used.) What would it take to make the idea of a “peace hero” as well known and applauded as a “war hero”?

These are big questions and ones that organizers and social justice advocates are addressing all the time. It’s exciting to know that smart people in other fields are tackling the issue as well because in a era of runaway crisis––from climate destabilization to the pathologies of the financial system–––we’re going to need all the heroes we can get. Stay tuned to see if the Heroic Imagination Project and collaborators can expand the definition of heroism and push the new meme into popular culture.

Dr. Zimbardo at anti-war rally

Professor Zimbardo speaking at an anti-war rally in 2003.

Report-Back: Capitol Climate Action

Posted on March 17th, 2009 by doyle

Two weeks ago I was in the streets with thousands of friends, old and new, for the historic Capitol Climate Action (Check out my pics on FLICKR!) SmartMeme endorsed this action, and I was excited to support the effort by helping to create messages for the action’s banners, training participants in nonviolent direct action , and being a  “contingent coordinator” with the awesome Blue Team.

Honestly, I had a ball! The action was well organized, colorful, and upbeat despite the cold temperatures. My nonviolence training session was packed – with a dozen participants showing up 30 minutes early to ensure they got a spot, and a line going out the door when the room was full. 95% of that group were first timers to nonviolent protest, and they were fired up and ready to stop coal and solve global warming.

The action was endorsed by a large and diverse community of organizations, and attention was made to amplifying the voices of directly-impacted people. Leading the march were residents of Appalachian communities being blown-up by the Coal Industry; Indigenous delegations from Black Mesa and Michigan (where five new coal fired power plants are proposed), and leaders from Chicago’s Little Village Environmental Justice Organization, who are fighting for clean air against coal fired power plants. They were joined by celebrities and prominent environmental leaders like Bill McKibben and Wendell Berry, and the executive directors of the convening groups. The majority of participants were students (mostly white), many of them taking action in the streets for the first time.

Action Logic

The Capitol Coal Plant was a smart venue for this event. It comes with built in symbolism and implicit story-based strategy. The plant is powered by coal to warm and cool our nation’s  Capitol building. The concept of the action was to draw attention to the fact that coal-fired power is fueling climate destabilization, and highlight the utterly destructive life cycle of coal, from mining to slurry to smog. It was also a way to point to the heavyweight influence that the coal industry has over all of Capitol Hill. Symbolically this was a perfect stage for our play.

But two unexpected things happened that took the story off the script.

1. Days before the protest, Speaker of the House Nancy Pelosi and Senate Leader Harry Reid released a letter asking the Capitol Architect to switch the Capitol Power Plant from coal to 100 percent natural gas by the end of 2009.

Organizers responded saying that this was a victory, showing the power of grassroots mobilization to get the attention of power holders. This hardly took the wind out of our sails, but did complicate the frame. The discussion emerged in my nonviolence training about whether this shift even was a victory: “Natural gas is also a fossil fuel.” “The problem is the whole coal/oil/fossil fuel paradigm.” “One symbolic concession is a dangerous victory to claim, given the stakes.”

So the question is, what would a real victory look like? What if we’d pressed Pelosi further, and said “If you want to make a statement, put solar panels on the Mall and windmills along the Potomac, and kick Coal Inc. out of Congress.” As the climate fight intensifies, we cannot settle for half-hearted victories or afford to celebrate false solutions.  We’ve got to shift our thinking and get ahead of the curve with visionary, foreshadowing stories and strategies. Bolder demands can be made of the new political  establishment, and now is the time to make them.

2. The police declined to arrest anyone.

Which, at the end of a long cold day was kind of a nice thing. But the Action Logic suffered from a framing around arrest as the “meta-verb” and the expectation. (A discussion of action logic (How the action tells a story and makes sense to an outside observer) and meta-verbs (the way the logic translates into the actions we’ll take: “rally, protest, shut-down, surround”) can be found in the article Story-based Strategies for Direct Action Design )

The calls to action were framed around a civil disobedience at the plant, which was bold, and wonderful. But it meant that the conversation of the day was about “getting arrested” and there was a sort of anti-climactic feel to the lack of arrest. The protests surrounded the plant and we held the space at every gate, so there was no traffic in or out. But there was no actual trespass on to the property, and therefore no good reason to arrest 2,000 peaceful people. Not arresting people actually served to diffuse the media-spectacle, and potentially, the impact of the action.

The lesson here is that it is essential to tactically prepare for mass-arrest (with trainings, legal teams, etc.) while strategically and rhetorically preparing for all outcomes, including no arrest.

Despite these twists in the plot, the organizers declared the action a success, saying:

“We look to our goals: 1) change the national conversation on climate, 2) push the new administration and congress for bolder policy, and 3) build the movement — all as successes – the impacts of which we will see unfold more and more.”

I would have to whole-heartedly agree with this assessment. The hopeful tenacity that I felt in the streets was truly moving. Memories of my flight over West Virginia last summer flashed through my mind as I marched side by side with urban students and residents from rural Appalachia. The images came back to me in their full horror: the bombed out landscape and unbelievable scale of destruction by so-called “mountaintop removal mining.” Tears came to my eyes as we chanted together in the shadow of the smokestack and the Capitol dome:  “These dirty lies have got to stop / We’re here to save our mountain tops.”

Our friend Josh Kahn Russell did a great post on “getting real about what this action is, and what its’ not” discussing the context of movement building and community-based organizing, and it seems that this has sparked some thoughtful discussion about where to take this protest energy as the movement for climate justice moves forward.

Messaging

Working with friends at the Rainforest Action Network (and other communications team peeps) we helped to develop banner slogans:

and I had a blast riffing’ with RAN’s Levana Saxon and the “chants posse,” coming up with some fun songs like:

Whose gonna do it? We’re the ones! / Gonna get our energy from the sun

Coal Fired Power – Shut it Down! We want Climate Justice and We Want it Now

More great chants are posted HERE! Thanks Levana!

What’s Next?

The tone of the action was optimistic and joyful, but make no mistake – the stakes are high. In every conversation people said to me some version of “2009 is the critical year for the Climate, and the fight is about coal. If we don’t move now, there’s no turning back.”

They were referring of course to the threshold of carbon in the atmosphere that we must not cross, and of Obama’s plans to pass some sort of legislation on carbon emissions before the COP-10 Summit of the United Nations in Copenhagen. Having just spent a good deal of time researching and writing the Afterward to smartMeme’s new RE:imagining Change strategy manual regarding innovation in the face of the ecological crisis, I am particularly attuned to the urgency of wide-scale action. The Capital Climate Action renewed my faith, and strengthened my resolve to change the story for a just climate future.

For a rundown on upcoming events and opportunities, check out “Beyond the Capitol Climate Action” by Scott Parkin of RAN and Rising Tide North America,

and Act for Climate Justice, a site for US mobilizations around the COP-10 climate talks.

The Capitol Climate Action was called the “first national mobilization for climate justice.” This is an exciting frame for the kind of comprehensive, holistic politics that are needed to create a space for the many stories, histories, and perspectives on the root causes of climate change, and ways to solve it. Let’s hope this is the first of many, and that we can keep social justice at the center as we struggle to save our warming planet.

“Its even worse than we thought”

Posted on February 18th, 2009 by doyle

But Climate Justice is Coming to the Capitol!

On February 16th the Intergovernmental Panel on Climate Change released their latest reports. They basically said, ‘Well, its even worse than we thought…’

“The world is warming far more quickly than scientists forecast just two years ago..[because of] the unexpectedly rapid increase in the burning of fossil fuels, especially coal, since 2000.  “We are looking now at a future climate that’s beyond anything we’ve considered seriously in climate model simulations,’”
- The Financial Times, February 17th 2009

We know the climate is in crisis, and we know we must act.  We know that the next 50 generations are counting on us. And we know that clean coal is an industry-crafted control meme – a myth we must dispel if we are to make any progress towards climate justice.

That’s why we invite you to join us on March 2, 2009 for the historic Mass Nonviolent Civil Disobedience at the coal-fired capitol power plant in Washington, DC.

On March 2, join smartMeme and thousands more in a multi-generational act of civil disobedience at the Capitol Power Plant – a plant that powers Congress with dirty energy and symbolizes a past that cannot be our future. Let’s use this action as a rallying cry for a clean energy economy that will protect the health of our families, our climate, and our future.climate justice now banner

This will be the largest nonviolent direct action to stop global warming ever. It will be a peaceful demonstration, carried out in a spirit of hope, in keeping with the spirit of this political moment. We will be there lookin’ fly in our dress clothes, and ask the same of you.

In our guts, we know the fight for climate justice is one of the greatest challenges of our time, and that is going to take tremendous courage and political risk. It’s time to take a stand on global warming. We can’t wait any longer for the changes we know we can, and must, make today.

With a new administration and a new Congress, we have a window of opportunity. But we have to open it – together.

See you in the streets!

P.S:  Why are we inspired to be part of this action? Read our discussion of the ecological crisis in the “Afterword  – A Call to Innovation,” which invites activists to reimagine our strategies in the face of a rapidly changing, warming world.

we are the change!

“There are moments in a nation’s-and a planet’s-history when it may be necessary for some to break the law in order to bear witness to an evil, bring it to wider attention, and push for its correction. We think such a time has arrived…The industry claim that there is something called “clean coal” is, put simply, a lie. But it’s a lie told with tens of millions of dollars, which we do not have. We have our bodies, and we are willing to use them to make our point.”

~ Bill McKibben & Wendell Berry’s invitation to the Capitol Climate Action

A Call to Innovation

Posted on February 18th, 2009 by doyle

We know that RE:Imagining Change is over 60 pages long, and we know we kinda “buried the lead,” so we’ve posted the Afterward HERE because we really want to make sure you check it out!

A Call to Innovation is the 5 page Afterward to our new strategy manual RE:Imagining Change, where we discuss the ecological crisis, psychic breaks, and innovating strategies to build powerful movements.

Here is an excerpt:

SmartMeme’s roots are in the earth-centered politics of ecological resistance movements. We founded the organization and wrote Re:Imagining Change because we believe that our lifetimes come at a decisive moment in the history of our planet—a moment that requires creative, bold,  and strategic action.

Our times call out for more powerful and effective social movements. We need not only bigger movements but also better strategies to confront the crises head on. We need to unearth the deep roots of our social and ecological problems in the worldview of the dominant culture. Social change, at the sweeping scale we need, will require systematic intervention into the pathological assumptions and control mythologies that maintain the status quo and limit the collective imagination of alternatives. Our movements need to go beyond talking points and isolated policy proposals to actually shift the narratives that shape popular understanding of our economy, our political system, and our entire relationship with the natural world…


Read the full Afterward HERE.

Sound off on our Blog…

Re:Imagining Change with the Business Ethics Network

Posted on January 27th, 2009 by doyle

On January 27th smartMeme offers a tele-training for members the Business Ethics Network (BEN). BEN’s mission is to:

“help transform the role of corporations in society by building the capacity of our members in their corporate campaign work, by providing education, facilitating collaboration, and increasing recognition of their campaign successes with the funding community and the public.”

BEN MEMBERS: Please Download Re:Imagining Change here, the new strategy manual from smartMeme.

*Here is the slideshow for the tele-training:

Coming to Terms with Commodity Culture: Stephen Duncombe’s “Dream”

Posted on January 16th, 2009 by Jen

Dream book cover

Dream: Re-Imagining Progressive Politics in an Age of Fantasy Stephen Duncombe, New Press, 2006

Reviewed by Jen Angel

Stephen Duncombe’s compelling book, Dream: Re-Imagining Progressive Politics in an Age of Fantasy, analyzes the ways in which political groups engage the public and communicate their messages.

Duncombe is both an activist and a scholar, currently teaching the history and politics of media and culture at New York University. He has authored several books, including Notes from Underground: Zines and the Politics of Alternative Culture (1997), and edited the Cultural Resistance Reader (2002). A veteran global justice organizer, Duncombe co-founded the Lower East Side Collective and was one of the main organizers for the New York City chapter of the international direct action group Reclaim the Streets. Throughout Dream, Duncombe uses “we” to talk in an inclusive way about activism on the Left, coming across with sincerity as someone who is directly engaged in this work.

Duncombe’s central thesis is that we live in an age of “manufactured consent” (a term first coined by Walter Lippmann), where spectacles that appeal to our needs and desires win our hearts and minds. As progressives, we’ve failed to learn how to “manufacture dissent” because we think that it can only be done in a way that is manipulative and exploitative, in the style of Madison Avenue advertising firms. Duncombe, arguing that an ethical spectacle is not only possible but necessary, sets out parameters for spectacles that are neither manipulative nor exploitative

Duncombe writes, “What is spectacle? By default most people think of throwing Christians to the lions, parading missiles through Red Square, or maybe the Ice Capades. But spectacle is something more. It is a way of making an argument. Not through appeals to reason, rationality, and self-evident truth, but instead through story and myth, fears and desire, imagination and fantasy. It realizes what reality cannot represent. It is the animation of an abstraction, a transformation from ideal to expression. “Spectacle is a dream on display” (30). As an example, Duncombe cites George W. Bush’s arrival on the flight deck of the USS Abraham Lincoln in a fighter jet to deliver his “Mission Accomplished” speech (28).

Duncombe sets the stage with astute observations about the failure of the Left to dominate political discourse in the US. He argues that American politics on the Left is based in empiricism – truth. As progressives, we feel that if we just tell the truth or expose the facts, people will be convinced and join our cause. This, however, is not enough, and anyone who sticks with this will, Duncombe warns, “be doomed to insignificance” (6). Instead of just teaching people how to critique messages, we need to create our own powerful messages.

What’s missing, he asserts, is a politics that embraces dreams and desires, the vernacular of our time (9). If we want our ideas to lead, we need to speak a language that recognizes these dreams and desires, and that means using spectacle, or simply making our arguments through stories, associations, and images. We need to admit that people are emotional and passionate, not simply rational.

Duncombe goes on to examine things that are wildly popular in American culture, like Las Vegas, celebrity culture, and video games. From these examples, he deduces several basic needs or desires that are not being met elsewhere in our lives. Take the video game Grand Theft Auto, for example. On the surface, the game is violent and has no redeeming social value. It’s a game where the player is encouraged to steal and kill, where the main character is a poor, black gangbanger. In all of its iterations, Grand Theft Auto has sold more than 21 million copies since 2001, earning $924 million in revenue (53). Duncombe spends a chapter dissecting the game, first by making analogies to outlaws who are popular and revered in Western culture such as Robin Hood, Butch Cassidy, and even Tony Soprano (50), and then by analyzing the base desires the game addresses, asserting that these are what really make the game wildly popular: the desire to rebel (though that rebellion is through crime); the desire to identify with what we are not – embracing difference – where identification with “the other” in a game like Grand Theft Auto is a pleasure, not a chore; the desire for autonomy and freedom of choice – Grand Theft Auto is played out in a “noninstantial, open-ended, well-realized world”; the play matters – how you play the game matters as much as getting to the finish line.

GTA is popular because the needs and desires it meets are not being fulfilled elsewhere in people’s lives. This leads us to the basic question that Duncome poses: what dreams or desires do things in popular culture fulfill, and how can those needs be otherwise met? (105).

If you look at how we ask individuals to participate in politics on a mass scale, it usually involves signing a petition, giving money, or sitting through a boring meeting. No wonder masses of people aren’t flocking to our causes. We have failed to set up structures that facilitate true engagement and participation. Though there are great examples of true engagement, such as Reclaim the Streets, Critical Mass, and large-scale direct actions, by and large the public as a whole is not engaged or asked to participate by activists. Groups that embrace participatory democracy while increasing in size and number are still the minority outside of dedicated activist spheres. Politics, in a mainstream sense, has been moved into the realm of professional politics, with individuals asked to participate just by voting. Of course people feel alienated and disengaged. What more do we offer them? Rallies? Duncombe insists that we need to model the world we want in our activities, and long boring rallies are not part of the world we want (67). He puts that claim into perspective by citing contemporary groups that truly engage the public, such as the Reclaim the Streets movement or Act UP, and by contrasting them with groups that do not engage the public, like the Sierra Club or the Democratic Party.

What is important is how we “do” politics. Duncombe cautions that there is danger in focusing on the means as much as the ends, considering that this could lead to valuing means more than ends: “In her study of the antinuke movement of the 1980s, social movement scholar Barbara Epstein tells the story of one small protest group that blockaded an isolated, unused access road to a nuclear power plant even though the action had no impact on the facility’s operation nor any chance of media coverage. What mattered to the activists was not efficacy but the principle of putting their bodies on the line – even if that line led nowhere” (70). Not all goals can be prefigured, Duncombe reminds us, and not all necessary political work is a street party.

Duncombe concludes the book by deconstructing what an ethical spectacle would look like, and how it could be created in a way that is not manipulative. He starts this discussion by saying that ethical spectacle needs to be grounded in progressive beliefs: “A progressive ethical spectacle will be one that is directly democratic, breaks down hierarchies, fosters community, allows for diversity, and engages with reality while asking what new realities might be possible” (126). He goes on to establish criteria based on these beliefs, concluding that ethical spectacles should be:

1. Participatory beyond just observing – in terms of leadership, organizing, and other dimensions. As well, ethical spectacles should inspire action that is “transformative” to the individual and to society. Traditionally, spectacle is anti-democratic and created by the few for the many.

2. Open and responsive to input. Though there are leaders/organizers (because someone needs to set the stage for participation), ethical spectacles should have many interpretations or possibilities, just as modern art is open to interpretation. Good examples of this are Critical Mass and social forums. This responds to desires for autonomy, exploration, and modification.

3. Transparent. It should be obvious that it’s a spectacle and not trying to pass off illusion as real. Bertoldt Brecht chose to alienate the audience instead of drawing them in so they wouldn’t forget they were watching a play. This doesn’t mean the spectacle can’t be enjoyed. Billionaires for Bush is an excellent example.

4. Based in reality. Cindy Sheehan is a spectacle. She is immensely popular and well known because her story is true and compelling. It is what it claims to be. The goal of ethical spectacle is not to replace the real with spectacle, but to reveal and amplify the real through spectacle. Dramatize the unseen and expose the elusive.

5. Dream. Imagine a future world that we want to get to. Is there a problem with the Zapatistas’ imagined future because it is impossible? No, Subcomandante Marcos provides us with visions and realms that we know are impossible – there is no illusion. They are part of the spectacle.

After reading the book and several interviews with Duncombe, I had a few lingering questions, which I posed to him over email. First, I asked for his thoughts about the assessment that certain elements of commodity culture are only wildly popular because the public is given limited options for entertainment by mainstream media.

Duncombe responded, “I would probably agree, in part… If commercial culture is the only game in town then of course people will flock to it and that’s why we have to play the game. But I also have a problem with this argument because I think one, it overlooks the fact that most commercial culture fails and thus two, that people are not idiots: they “buy into” certain commercial culture because it touches them at some deep and profound (or perhaps necessary light and frivolous) level. Again, this is why my argument is not about embracing commercial culture, but about understanding why it is so popular and then providing a progressive equivalent.”

I was also interested in his use of the word “leader,” and the way in which he relates leadership to activists and organizing. While many radicals talk about the concept of leadership and vision, the term “leader” is often eschewed by leftists who think this connotes hierarchy. I wanted to know if Duncombe felt that hierarchy is implicit in leadership. Duncombe echoed what many activists with whom I have spoken say – that denying that leadership happens leaves you vulnerable to informal leadership. The way to counteract this, he suggests, is by “consciously undermining hierarchies through constantly revolving leaders, training new people to lead, being open to contingency and context, ‘leading’ the situation but letting go of what happens within that situation, and so on. In brief: if you don’t recognize leadership then you can’t combat hierarchy; once you do you are free to deconstruct and rebuild the whole concept.

Similarly, power is often a scary term for leftists. Duncombe notes, “Progressives worry about abuse of power before we have it – this is a sign of our reluctance to pursue it” (125). When asked to expand on this point, he replied, “Power is scary. With it comes responsibility. As with leadership, if you don’t acknowledge that power is necessary then you won’t do anything about re-imagining it. I think leftists have gotten very comfortable being critics of power. Criticism on the road to power may be useful, but criticism by itself, in our day and age, is actually an attendant to dominant power. ‘Look,’ the powers that be argue, ‘we have critics, that means you have freedom and democracy, right?’ Criticism, by itself, is just self-serving politics: it makes the critic feel better about their non-compliance but changes nothing. Therefore I’m interested in moving past criticism and really thinking about what is necessary to win power. For without power you can’t change things. And I’m in this game to change the world, not just comment about how bad it all is.”

I left the book thankful for Duncombe’s thoughtful and sincere work, and happy to add another title to the list of books that challenge activists to imagine a future world and to reexamine our current strategies and tactics. Duncombe says it best: “Again, this is what I’ve learned from successful commercial culture (and from being a community activist): you got to give people a vision of what they can become, and then open the door and let them in.”

*Podcast* Re:Imagining Change with the Orion Grassroots Network

Posted on January 13th, 2009 by doyle

SmartMeme is pleased to share this recording of our December 10th teleconference with members of the Orion Grassroots Network.

Orion…mist

“Exists at the intersection where real change can occur, delving into the connections between nature, science, justice, art, and politics.”

You can listen to our conversation about our new strategy manual Re:Imagining Change and discusions of story-based strategy for ecological sanity. Enjoy, and let us know what you think…