Whose Media? Our Media!
June 10th, 2008 by doyle
New from smartMeme: Changing the Story for Media Justice!
smartMeme was invited to collaborate with the SPIN Project on their newly released toolkit Whose Media? Our Media! – Strategic Communications Tools to Reform, Reclaim, and Revolutionize the Media
In communities across the country, inspiring campaigns of resistance and transformation are standing up to powerful corporations and bought-and-paid-for-politicians. The Battle of the Story is being waged daily to determine whether our collective mediascape will be a sterile corporate monoculture or a vibrant ecosystem of diverse voices and perspectives….
~ From Patrick Reinsborough’s contribution, It’s Time to Change the Story!
The Whose Media? Tool Kit is an impressive, comprehensive, change agent How-To Guide. Packed with tips, analyses and best practices, Whose Media? Our Media! walks you through the tools of strategic communications – planning, framing, messaging, creative campaign tactics — and offers special spotlights on digital media/Web 2.0, Ethnic Press and Funding the Work.
Whether you are a seasoned activist, or someone new to the movement trying to get your story out, this tool kit is an invaluable ally in the battle of the story.
smartMeme Says:
Don’t Leave Home / Take on Corporate Media
Without It!
You Can Download the Toolkit Here: [Download PDF (1.8 MB)]
Or order hard copy from SPIN.
*If you are a member of an organization that works for media reform or media justice, you are eligible to receive a free copy of this kit! If you would like a copy of this kit but do not fit the above criteria, you may order the kit for $15.00 (includes shipping and handling).
ENJOY!
Tags: activism, Ideas, media, media justice, Patrick Reinsborough, resources, SPIN Project, Story-based Strategy, tools