smartMeme

[Video] Presentation for Practitioners

Check out pics, slides, and video from our presentation of the story-based strategy model at the 10th national gathering of the Progressive Communicators Network!

Story-based Strategy Campaign Model

Integrating story-based strategy into your campaign planning
This chart provides a step-by-step method for applying the story-based strategy approach to planning a campaign and taking creative action.

Call to Innovation! Facing the Slow Motion Apocalypse

Essay by Patrick Reinsborough & Doyle Canning
This essay is the Afterword to smartMeme's Re:Imagining Change manual and addresses the role of story-based strategy and other innovations in mobilizing collective response to the ecological crisis.

Re:Imagining Change (easy print version -donation requested)

SmartMeme's comprehensive story-based strategy manual
Black and white printer friendly version of the 60 page resource guide.

Re:Imagining Change PDF Download (full color - donation requested)

SmartMeme's 2009 story-based strategy manual
This 60 page interactive and accessible resource guide to smartMeme's story-based strategy approach provides tools, analysis, case studies and inspiration to change your campaign, your community and your world.

Tactic Star

A tool to help plan and evaluate tactics
This tool from our friends at Beyond the Choir outlines some key factors to consider when choosing the tactics to implement your strategy.

Social Change 2020 Scenarios

10 Scenarios for the Unfolding Precautionary Movement...
The accompanying document to the Future of Foresight provides ten different scenarios for how movements based on precautionary action could unfold by 2020. Done in partnership with the Science & Environmental Health Network.

Social Change 2020 Analysis

The Future of Foresight: Long Term Strategic Considerations...
This smartMeme experimental project surveys key trends that could affect social change movements through the lens of promoting the precautionary principle. Done in partnership with the Science & Environmental Health Network.

Prime Time for Change

Grassroots Communications Strategies at the 2004 DNC/RNC
This joint report from smartMeme and the SPIN Project includes analysis and survey data from a wide range of groups who were mobilizing around the 2004 political conventions. Many of the strategies and recommendations are even more relevant today.

De-Colonizing the Revolutionary Imagination

Essay by Patrick Reinsborough
This ten part essay explores a wide range of innovative social change strategies and ideas including post-issue activism, direct action at the point of assumption and the politics of reality.

The San Francisco Uprising

Article by Patrick Reinsborough
This case study of the Direct Action to Stop the War mobilization explores the strategies that were used to organize over 20,000 people to shutdown the San Francisco financial district to protest the March 2003 invasion of Iraq.

Information Warfare in Miami

Article by Ilyse Hogue and Patrick Reinsborough
This case study based on smartMeme's work supporting the November 2003 mobilization against the Free Trade Area of the Americas documents the use of military-style information warfare tactics against non-violent protest movements.

Turn Your Back on Bush

2005 Article by Doyle Canning
This case study of the Turn Your Back on Bush mobilization at George Bush's second Innauguration explores how an innovative point of assumption action challenged the Bush media spectacle.

Winning the Battle of the Story

Article by Ilyse Hogue and Patrick Reinsborough
This article explains how compelling stories and infectious memes can be used to amplify grassroots efforts to build a more democratic, just, and ecologically sane society.

Story-Based Strategies for Action Design

Article by Doyle Canning and Patrick Reinsborough
SmartMeme's Story-Based Strategy framework is applied to organizing creative mass actions including useful concepts like meta-verbs and action logic.